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社交視頻營銷：84%的營銷人員在過去12個月只做過

過去12個月，84%的專業(yè)營銷人員至少制作或外包了一個品牌營銷視頻。小企業(yè)方面，55%去年曾發(fā)布過視頻廣告。使用視頻營銷的營銷人員和中小企業(yè)中，76.5%表示視頻對其業(yè)務(wù)有直接影響，超過60%的受訪者表示計劃增加視頻投資。

Facebook被營銷人員和中小企業(yè)評為最具影響力的社交渠道。44%的受訪者計劃在未來12個月付費(fèi)在Facebook上推廣視頻內(nèi)容。

1/4的營銷人員和SMB感受到視頻營銷方面存在的競爭。

中小型企業(yè)和營銷人員認(rèn)為，視頻營銷比電子郵件等營銷技術(shù)更理想。

2019-07-08

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