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東方航空

項目背景

中國某航空是我國三大國有骨干航空運輸集團之一。提供官網(wǎng)購票服務(wù)，有多個站點，但目前海外品牌知名度需要進一步提升，需要增加網(wǎng)站流量，提高官網(wǎng)海外購票量。

營銷目標

吸引高質(zhì)量海外用戶訪問并形成訂單

客戶困境

?遇到流量瓶頸，用戶增長慢

?行業(yè)競爭大，獲取流量成本高

投放的過去一年中，在穩(wěn)定ROI的同時，海外網(wǎng)站流量逐漸提升，訂單量在行業(yè)淡季的情況下仍有近30%的提升。

2019-07-08

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